Neo cricket that aired recently played cricket series between India and Sri Lanka, won by India by 3-1 earned Rs 175 crore as advertising revenue from broadcasting the entire series. according to channel, since economy is recovering very fast and advertiser are coming back to cricket series for advertisement,so we increased the spot rates by 10-15% post second match. healing economy is also a reason that neo make this much of amount from advertisement.
but if we look at industry sources then it has been find out that Neo charges Rs 3.5- Rs 4 lakh for a 10 second ad slot in India-Australia ODI's. but the spot rates for India-Sri Lanka ODI's was in the range of Rs 2.5- Rs 3 lakh.
Monday, December 28, 2009
Ogilvy & Mather: rated top again
December 29, 2009 4:00am
one of the best creativity of the year shown in IPL 2,which replace famous, "u and I in this beautiful world", one of the most recalled Indian advertisement from HUTCH............. hope you got it! yes, it is ZOOZOO created by Ogilvy & Mather, shot by Bangalore based Nirvana Films in Cape Town, South Africa. After the ad shown on television, it was believed that this ad will won some international attention, but failed to do so. campaign like "Jago Re" from Tata Tea and 2 more from India were got more attention than Vodafone ZOOOO.
But the brand equity agency "RECKONER 2009" has rated Ogilvy & Mather India's top ad agency for seventh consecutive time and it's chairman, the gifted Piyush Pandey India's most influential personality in the pecking order of creative and media person. Ogilvy's client Vodafone is country's most admired marketer for the year. JWT, Lowe Lintas, Mudra and McCann Erickson are at number 2nd, 3rd, 4th and 5th.
top list has been given below-
1- Ogilvy & Mather
2- JWT
3- Lowe Lintas
4- Mudra communications
5- McCann Erickson
6- Rediff YR
7- Leo Burnett
8- Contract
9- R K Swamy BBDO
10- Draft FCB
among hotshot creative directors, Piyush Pandey adds another feather in his No.1 hat with Prasoon Joshi of McCann Erickson and R Balki of Lowe Lintas cementing their position as hottest creative men.These men are also the top three most influencial advertising personality seals the long standing argument of who is the real paa in the advertising hierarchy.
ranking of media agencies is as following-
1- mindshare
2- lintas media group
3- madison
4- percept media
5- maxus
6- mudra max
7- starcom
8- lodestar universal
9- zenith optimedia
10- optimum media direction
one of the best creativity of the year shown in IPL 2,which replace famous, "u and I in this beautiful world", one of the most recalled Indian advertisement from HUTCH............. hope you got it! yes, it is ZOOZOO created by Ogilvy & Mather, shot by Bangalore based Nirvana Films in Cape Town, South Africa. After the ad shown on television, it was believed that this ad will won some international attention, but failed to do so. campaign like "Jago Re" from Tata Tea and 2 more from India were got more attention than Vodafone ZOOOO.
But the brand equity agency "RECKONER 2009" has rated Ogilvy & Mather India's top ad agency for seventh consecutive time and it's chairman, the gifted Piyush Pandey India's most influential personality in the pecking order of creative and media person. Ogilvy's client Vodafone is country's most admired marketer for the year. JWT, Lowe Lintas, Mudra and McCann Erickson are at number 2nd, 3rd, 4th and 5th.
top list has been given below-
1- Ogilvy & Mather
2- JWT
3- Lowe Lintas
4- Mudra communications
5- McCann Erickson
6- Rediff YR
7- Leo Burnett
8- Contract
9- R K Swamy BBDO
10- Draft FCB
among hotshot creative directors, Piyush Pandey adds another feather in his No.1 hat with Prasoon Joshi of McCann Erickson and R Balki of Lowe Lintas cementing their position as hottest creative men.These men are also the top three most influencial advertising personality seals the long standing argument of who is the real paa in the advertising hierarchy.
ranking of media agencies is as following-
1- mindshare
2- lintas media group
3- madison
4- percept media
5- maxus
6- mudra max
7- starcom
8- lodestar universal
9- zenith optimedia
10- optimum media direction
RECESSION: Helping out business
we live in India where culture and values have been given greater weight. Talking about sex etc. is still considered to be tabboo here. But still India is growing as well as this barriers are also demolishing. Usage rate of condom in India is lower than other countries, though it is second largest producer of condom world wide producing more than 4 billion condom per year. Thailand is on first position while china is at third position producing around 3 billion condom yearly and USA is far behind India producing only 0.9 billion condom per year.
it has been find out that condoms available in the market are oversized. “As per international standards, most condoms are 150 mm to 180 mm in length and 44 to 56 mm in width. But data collected in Mumbai till 2001 showed that 60% of the participants measured 126 to 156 mm in length and 30% between 100 and 125 mm,’’.
All the number-crunching is essentially expected to improve the sizing of condoms which have a notorious failure rate of upto 20% in India. "Studies have shown that failure rate of condoms was 2% in clinical trials, but as high as 18 to 20% when studied among the general population. While improper usage is one of the reasons, there is also condom slippage or tear which is associated with the size of the condom in relation to an erect penis,".
there are many more reason why Indians do not prefer to use condoms. in 2008 recession hit the world very badly. during recession,When the everything else was falling condoms are actually rising - in sales.
Economic stress leads to dullness of body and mind which reduces the urge for sex. But the sales does not purport this theory.Parents are concerned about rising children in times like these and hence the rise of condoms.HLL competes hardly with the government in selling condoms. HLL has sold 65 million condoms last fiscal and government a 1.6 billion last year. The price of natural rubber (the main ingredient of a condom) has come down which will actually help the condom industry.
it has been find out that condoms available in the market are oversized. “As per international standards, most condoms are 150 mm to 180 mm in length and 44 to 56 mm in width. But data collected in Mumbai till 2001 showed that 60% of the participants measured 126 to 156 mm in length and 30% between 100 and 125 mm,’’.
All the number-crunching is essentially expected to improve the sizing of condoms which have a notorious failure rate of upto 20% in India. "Studies have shown that failure rate of condoms was 2% in clinical trials, but as high as 18 to 20% when studied among the general population. While improper usage is one of the reasons, there is also condom slippage or tear which is associated with the size of the condom in relation to an erect penis,".
there are many more reason why Indians do not prefer to use condoms. in 2008 recession hit the world very badly. during recession,When the everything else was falling condoms are actually rising - in sales.
Economic stress leads to dullness of body and mind which reduces the urge for sex. But the sales does not purport this theory.Parents are concerned about rising children in times like these and hence the rise of condoms.HLL competes hardly with the government in selling condoms. HLL has sold 65 million condoms last fiscal and government a 1.6 billion last year. The price of natural rubber (the main ingredient of a condom) has come down which will actually help the condom industry.
Sunday, December 27, 2009
A WAKE UP CALL: JAGO RE
In India, tea has been using from long back. Almost in every family, everyone likes to have a cup of tea after waking up. Tea has become an important part of morning in Indian household. So companies are vigilant to take this opportunity. Now I have been amazed to see the advertisement showing tea being used for different purpose: “har subah sirf utho nahi, jago re”.
Yes, I am talking about TATA Tea. TATA Tea launched in 1985 created a polypack revolution in tea in India. Rs 5,100 crore Tata Tea, India’s largest tea company by volume since June,2007, is now market leader in terms of value also with a value share of 22.6% in November, 2009 against HUL having value share 21.3%. Branded tea market in India is valued at Rs 7000 crore (Source: A C Nielsen).
After being volume leader in June, 2007 TATA Tea planned to become number 1 in terms of value. They already has good distribution network. Only thing they needed to strong their distribution network more as well as to connect their brand emotionally with the consumer.
Sale increase sue to following initiatives-
1- Better reach that the company had achieved through organized retail.
2- Over the past two years, Tata Tea has been pursuing several strategies including launching value packs to be able to compete with local brands across the country. The company re-priced some of its brands including Agni, which paid off.
3- In addition to that, the company also strengthened the brew and supported the brand with better packaging and communication.
4- “JAGO RE” campaign.
“JAGO RE” campaign-
TATA Tea launches new commercial called “JAGO RE: har subah sirf utho nahi, jago re” and changed its positioning. For this TATA Tea join hands with JANAAGRAHA, a Bangalore based non-profit-organization to create a platform that will motivate vast number of youth to participate actively in the electoral process of country. “JAGO RE” campaign last year in line with our vision to transform tea from a medium of mere physical and mental rejuvenation to a medium of social awakening. The campaign which received both critical acclaim as well as very positive consumer feedback has set us on a journey to connect with the heart, mind and soul of young India’s emerging social consciousness. This year the focus of the Jaago Re! Campaign is to awaken the youth to the power that lies in their hands - the power to influence, the power to choose, the power to vote! The Jaago Re site enables registration of voters thus helping to them to be a part of the electoral process and hence be key agents for positive change in our democracy.” Jaago Re! One Billion Votes is a clarion call, especially to the youth, to jettison the cynicism and take the first step towards citizenship - it unleashes the power of one billion voices in nation building.”
While this campaign caters to the entire nation, certain services of the website will initially be available for those residing in the top 35 Indian cities and towns (7 Metros and 28 Class 1 towns), which account for 30% of the urban population. Going forward these services will be made available across the country in a phased manner.
The Jaago Re! Campaign which was initiated year 2007 now takes a new leap. From challenging the qualifications of a politician to run the country.The campaign now seeks to empower the youth to influence polity by exercising their right to vote.
One of the single largest deterrents of the speed at which public and private investment and sectorial and social reforms can impact the life of the Aam Admi (common man) is corruption.” Buoyed by the success of ‘Jaago Re’, its earlier campaign which exhorted people to wake up and vote, India’s largest tea manufacturer, Tata Tea, today launched another campaign titled ‘Aaj Se Khilana Bandh, Pilana Shuru’. This version takes the issue of corruption and urges citizens to awaken and fight against it. The new campaign will be a “360 degree integrated marketing campaign”, which will connect equally with consumers across the retail network of Tata Tea, as also through online and mobile touch points. Various on-the-ground initiatives will take the message closer.
Tata Tea will also come out with a ‘Jaago Re Corruption Index’. This will gauge the perception of people on corruption and quantify it. It will also promote December 9, internationally marked as ‘Anti-Corruption Day’, to make it into a national activity.
December 15, 2009 Tata Tea launched Jaago Re Vrath Yatra, a 38 day long national bus journey against corruption, to connect with the youth and urge them to pledge against corruption. The Vrath Yatra which has been designed in association with Radio Mirchi and Fever will be reaching Mumbai, its next destination after Bangalore and Pune. The bus is expected to be in Mumbai as per the schedule below:
The Vrath Yatra, which started from Bangalore on December 9th, International Anti-Corruption Day, will travel to Kolkata via Mumbai and Delhi, touching a total of 12 cities on the way, there by covering a significant cross section of the country.
The campaign in keeping with the meanness of the strategy also plans to deploy a mega approach to connect with the consumer at all possible touch points. Television will be the lynchpin of the campaign. There will be one main commercial and six short duration commercials. Each of the commercials will touch upon one relevant social issue. As part of the campaign Tata Tea brand has also tied up with the Jaago India foundation. The foundation and Tata Tea have launched a website that each month will cover a socially relevant issue. The site will provide all the required information on the issue, will allow consumers to interact and provide solutions. To generate interest and create empathy the site will feature four short film on the topic of the month. Other than television and the website the campaign will also use radio, press, shop level visibility and the new outdoor medium of malls and multiplexes to drive home the message of Jaago Re. Many of the communication tools being planned at the malls and multiplexes will be used for the first time in the country.
Yes, I am talking about TATA Tea. TATA Tea launched in 1985 created a polypack revolution in tea in India. Rs 5,100 crore Tata Tea, India’s largest tea company by volume since June,2007, is now market leader in terms of value also with a value share of 22.6% in November, 2009 against HUL having value share 21.3%. Branded tea market in India is valued at Rs 7000 crore (Source: A C Nielsen).
After being volume leader in June, 2007 TATA Tea planned to become number 1 in terms of value. They already has good distribution network. Only thing they needed to strong their distribution network more as well as to connect their brand emotionally with the consumer.
Sale increase sue to following initiatives-
1- Better reach that the company had achieved through organized retail.
2- Over the past two years, Tata Tea has been pursuing several strategies including launching value packs to be able to compete with local brands across the country. The company re-priced some of its brands including Agni, which paid off.
3- In addition to that, the company also strengthened the brew and supported the brand with better packaging and communication.
4- “JAGO RE” campaign.
“JAGO RE” campaign-
TATA Tea launches new commercial called “JAGO RE: har subah sirf utho nahi, jago re” and changed its positioning. For this TATA Tea join hands with JANAAGRAHA, a Bangalore based non-profit-organization to create a platform that will motivate vast number of youth to participate actively in the electoral process of country. “JAGO RE” campaign last year in line with our vision to transform tea from a medium of mere physical and mental rejuvenation to a medium of social awakening. The campaign which received both critical acclaim as well as very positive consumer feedback has set us on a journey to connect with the heart, mind and soul of young India’s emerging social consciousness. This year the focus of the Jaago Re! Campaign is to awaken the youth to the power that lies in their hands - the power to influence, the power to choose, the power to vote! The Jaago Re site enables registration of voters thus helping to them to be a part of the electoral process and hence be key agents for positive change in our democracy.” Jaago Re! One Billion Votes is a clarion call, especially to the youth, to jettison the cynicism and take the first step towards citizenship - it unleashes the power of one billion voices in nation building.”
While this campaign caters to the entire nation, certain services of the website will initially be available for those residing in the top 35 Indian cities and towns (7 Metros and 28 Class 1 towns), which account for 30% of the urban population. Going forward these services will be made available across the country in a phased manner.
The Jaago Re! Campaign which was initiated year 2007 now takes a new leap. From challenging the qualifications of a politician to run the country.The campaign now seeks to empower the youth to influence polity by exercising their right to vote.
One of the single largest deterrents of the speed at which public and private investment and sectorial and social reforms can impact the life of the Aam Admi (common man) is corruption.” Buoyed by the success of ‘Jaago Re’, its earlier campaign which exhorted people to wake up and vote, India’s largest tea manufacturer, Tata Tea, today launched another campaign titled ‘Aaj Se Khilana Bandh, Pilana Shuru’. This version takes the issue of corruption and urges citizens to awaken and fight against it. The new campaign will be a “360 degree integrated marketing campaign”, which will connect equally with consumers across the retail network of Tata Tea, as also through online and mobile touch points. Various on-the-ground initiatives will take the message closer.
Tata Tea will also come out with a ‘Jaago Re Corruption Index’. This will gauge the perception of people on corruption and quantify it. It will also promote December 9, internationally marked as ‘Anti-Corruption Day’, to make it into a national activity.
December 15, 2009 Tata Tea launched Jaago Re Vrath Yatra, a 38 day long national bus journey against corruption, to connect with the youth and urge them to pledge against corruption. The Vrath Yatra which has been designed in association with Radio Mirchi and Fever will be reaching Mumbai, its next destination after Bangalore and Pune. The bus is expected to be in Mumbai as per the schedule below:
The Vrath Yatra, which started from Bangalore on December 9th, International Anti-Corruption Day, will travel to Kolkata via Mumbai and Delhi, touching a total of 12 cities on the way, there by covering a significant cross section of the country.
The campaign in keeping with the meanness of the strategy also plans to deploy a mega approach to connect with the consumer at all possible touch points. Television will be the lynchpin of the campaign. There will be one main commercial and six short duration commercials. Each of the commercials will touch upon one relevant social issue. As part of the campaign Tata Tea brand has also tied up with the Jaago India foundation. The foundation and Tata Tea have launched a website that each month will cover a socially relevant issue. The site will provide all the required information on the issue, will allow consumers to interact and provide solutions. To generate interest and create empathy the site will feature four short film on the topic of the month. Other than television and the website the campaign will also use radio, press, shop level visibility and the new outdoor medium of malls and multiplexes to drive home the message of Jaago Re. Many of the communication tools being planned at the malls and multiplexes will be used for the first time in the country.
Saturday, December 26, 2009
Best Movie of the year- 3 Idiots
Aamir Khan along with two more idiots that is 3 idiots have great success on screen, as I expected in my earlier article on (http://neoverve.hpage.com/media_&_entertainment_19402992.html)
No wonder, the producer, Vidhu Vinod Chopra, was able to convince theatre chain owners to increase ticket prices for evening and morning shows. Ticket prices now range between Rs 300 and Rs 350 per person for evening shows and Rs 100-120 for morning shows. 3 Idiots released with over 1,500 prints in India and 344 prints overseas.
Movie has been released worldwide on Thursday and made around 8.5 crore on Thursday itself including preview shows. The movie 3 Idiots got almost 90% opening on first day and almost 80% of the tickets has been sold already for the weekend. The movie broke previous record for one day collection which was made by Ghajini starring Aamir khan and Asin. The movie 3 Idiots Box office collection has been predicted to cross 25 crore for the first weekend.Till date, Saif Ali Khan and Deepika Padukone starrer Love Aaj Kal topped the chart with net collections of Rs 28 crore on first three days, followed by Ajab Prem Ki Ghazab Kahani, featuring Katrina Kaif and Ranbir Kapoor and Akshay Kumar, Kareena Kapoor’s Kambakkht Ishq, both at around Rs 23-24 crore.
The Aamir Khan-starrer raked in Rs 12.5 crore on Friday. Experts estimate the movie to net Rs 40 crore over the first weekend from the box office, with gross collections of Rs 65 crore. Khan’s last release, Ghajini, earned around Rs 40 crore net in the first four days.
Experts predict that total Box office collection may reach 80 to 90 crore till end.
Here are our assumptions of How well 3 Idiots will do on Box Office
24 Dec Premiere: 2 Crore
25 Dec Friday: 8 Crore
26 Dec Saturday: 8 Crore
27 Dec Sunday = 7 Crore
Weekend total = 25 Crore
28 - 31 Dec = 16 - 20 Crore
First Week = 41 - 45 Crore
2nd Week = 20 Crore
3rd Week = 10 Crore
4th + Week = 9 Crore
movie has been marketed by Aamir Khan in a very different manner. movie earned 8.5 crore on thursday against expected 2 crore and again 12.5 crore on friday against expected 8 crore. magic of Aamir Khan is working. all marketing strategies are looking to be successful. i believe that movie will cross 100 crore milestone. let's see whether it will be able to cross that milestone or not?
December 29, 2009
continue................................
it was estimated that Amir Khan starer 3 idiots will have a gross collection of Rs 65 crore by the weekend. Now movie has proved itself. World wide gross collection of 3 idiots is Rs 93 crore surpassed GHAJINI by 30%. 3 idiots is widest ever release in hindi movie released on 24 december, 2009 with 1,550 prints in more than 1760 screen in india and 342 print overseas.
Santoor Vs Godrej No. 1
While most of the companies are 
busy in cutting cost, increasing sales and improving margins, Godrej Consumer Product Limited and Wipro, both are claiming the number three position in toilet soap category for the quarter ended June, 2009 eating into market leader Hindustan Unilever’s market share.
According to Godrej Consumer Product Limited, Godrej No 1 is now third highest selling soap behind Lifebuoy and Lux. No. 1 grew at 24 percent for the quarter ended June 2009; it increased its market share (by volume) to 6.45 percent from 5.76 percent in June 2008. The rise in percentage terms may not be a lot, but in the fast moving consumer goods sector, even a 0.5 percentage point rise is huge. . Lifebuoy and Lux, both HUL products and market leaders, saw market share decline by almost 2 percent to 16 and 15.4 percent respectively in the same period. Santoor also stakes claim to the number three spot. The figures show Godrej No. 1 in the number three slot, but only in terms of volume. Since it is a discount brand, it falls to number five in terms of value. Santoor and Dettol take the third and fourth spots on that table. According to Wipro, which also cited ACNielsen data, Santoor grew at 17 percent for the quarter ended June 2009 and 22 percent in 2008-09. While both Santoor and Godrej No. 1 have grown at a fast clip and taken share from HUL, Godrej No. 1 is among the newer entrants in this space, having been relaunched in 1998 while Santoor was launched in 1984.
No. 1 growth figure have come through rural areas due to bad judgment of HUL’s in assessing consumer insight. During global slowdown, rural buying was unaffected while urban buying dropped drastically. But rural consumers are hard bargainer and very price sensitive. They even response to marginal price rise very fast.
Prices of palm oil, a key ingredient in soap, started rising and HUL imposed steep price hikes. Godrej waited and increased prices slowly and at a much lower rate than HUL. HUL hike price when consumer was not ready for a price hike and responsive to any hike. That is when consumer started to shift to Godrej No. 1 and market share increased to 6.45% from 5.76% a year ago in 2008 and it’s rural sale touched 50% from 38%.
Once consumers started trying out Godrej No. 1, the brand managers used a combination of clear mass market, rural positioning and a rapid increase in distribution to cement the gains. The company sharply increased its rural distribution network. No. 1 ads now appear only on Doordarshan because it is cheaper and ubiquitous in the areas where they want to be. Spending only on Doordarshan also means that Godrej No. 1’s ad to sales ratio is just 1 percent compared to the industry figure of around 8 to 10 percent. Currently Godrej No. 1 and its hair dye make for more than three-fourths of the company’s sales. No. 1 was traditionally popular in Punjab and Haryana but not known in other states. It has doubled distribution in Uttar Pradesh in the last two years to compete with large competitors. The Godrej group re-branding campaign also helped. “The shopkeeper is the biggest influencer in the rural area and Godrej now has good relations with rural shopkeepers because they now have a basket of products including hair dye and soaps to offer.”
Wipro has also worked with micro finance institutions to promote its soaps in rural areas. “The rural economy has been doing very well because of the high minimum support prices and we concentrated there,” says Anil Chugh, vice president for sales and marketing at Wipro Consumer and Care and Lighting. Santoor is now one-and-a-half times as big in rural areas as it is in urban.
Meanwhile, HUL wants to regain lost ground. With palm oil prices stabilizing, HUL has moved to correct prices over the last quarter. It increased pack sizes and reduced prices by up to 15 percent in some soaps. But that will take time to yield results.
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