Neo cricket that aired recently played cricket series between India and Sri Lanka, won by India by 3-1 earned Rs 175 crore as advertising revenue from broadcasting the entire series. according to channel, since economy is recovering very fast and advertiser are coming back to cricket series for advertisement,so we increased the spot rates by 10-15% post second match. healing economy is also a reason that neo make this much of amount from advertisement.
but if we look at industry sources then it has been find out that Neo charges Rs 3.5- Rs 4 lakh for a 10 second ad slot in India-Australia ODI's. but the spot rates for India-Sri Lanka ODI's was in the range of Rs 2.5- Rs 3 lakh.
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