Ogilvy & Mather: rated top again

December 29, 2009 4:00am


one of the best creativity of the year shown in IPL 2,which replace famous, "u and I in this beautiful world", one of the most recalled Indian advertisement from HUTCH............. hope you got it! yes, it is ZOOZOO created by Ogilvy & Mather, shot by Bangalore based Nirvana Films in Cape Town, South Africa. After the ad shown on television, it was believed that this ad will won some international attention, but failed to do so. campaign like "Jago Re" from Tata Tea and 2 more from India were got more attention than Vodafone ZOOOO.
But the brand equity agency "RECKONER 2009" has rated Ogilvy & Mather India's top ad agency for seventh consecutive time and it's chairman, the gifted Piyush Pandey India's most influential personality in the pecking order of creative and media person. Ogilvy's client Vodafone is country's most admired marketer for the year. JWT, Lowe Lintas, Mudra and McCann Erickson are at number 2nd, 3rd, 4th and 5th.

top list has been given below-
1- Ogilvy & Mather
2- JWT
3- Lowe Lintas
4- Mudra communications
5- McCann Erickson
6- Rediff YR
7- Leo Burnett
8- Contract
9- R K Swamy BBDO
10- Draft FCB

among hotshot creative directors, Piyush Pandey adds another feather in his No.1 hat with Prasoon Joshi of McCann Erickson and R Balki of Lowe Lintas cementing their position as hottest creative men.These men are also the top three most influencial advertising personality seals the long standing argument of who is the real paa in the advertising hierarchy.

ranking of media agencies is as following-
1- mindshare
2- lintas media group
3- madison
4- percept media
5- maxus
6- mudra max
7- starcom
8- lodestar universal
9- zenith optimedia
10- optimum media direction